Nearly everyone uses Google Maps on their smartphones to find local businesses, whether they're locals or tourists. They search for restaurants, attractions, shopping centers, and more. Google then presents the most relevant results in the searched area. Interestingly, almost half of these searchers select one of the top three options displayed (known as the 'local 3-pack'). This means many people make their choice on where to go based on the results that appear in their Google Maps search. Therefore, it's crucial to be searchable and able to connect with customers through Google Maps.